Pplease watch the following video () on growth hacking and read two related online articles.
– Video clip on growth hacking
Growth Hacking: Data and Product Driven Marketing – David Arnoux (Links to an external site.)Links to an external site. (Links to an external site.)
1) https://en.wikipedia.org/wiki/Growth_hacking (Links to an external site.)
2) https://blog.optimizely.com/2014/11/19/what-does-it-mean-to-be-a-growth-marketer/ (Links to an external site.)
Based on these materials, please summarize what the growth hacking (a.k.a. growth marketing) is and why it is important in modern marketing.
– Length of paper: 1~2 double-spaced pages.
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