marketing management quiz 2

QUESTION 1

  1. In the context of global market research, which of the following statements is true about the use of census data for in-depth demographic information?

1 points

QUESTION 2

  1. Which of the following critical components of internal marketing would typically help people who deliver service to know how their work fits in the broader scheme of business operations?

1 points

QUESTION 3

  1. In the context of the determinants of service quality, which of the following most likely refers to the consistency and dependability of a service performance?

1 points

QUESTION 4

  1. Malcolm purchased health insurance from Healwell Insurance Corp. as he was assured that he would be able to claim the expense incurred on his treatment in the future. With this guarantee, the insurance corporation was able to win the trust and confidence. In this scenario, which of the following determinants of service quality is the company aware of?

1 points

QUESTION 5

  1. With regard to the internal factors that can either facilitate or impede a company’s efforts to undertake a global approach to marketing strategies, _____ is the factor that refers to the ability of a company to project a global versus national identity, a worldwide versus domestic commitment to employees, and a willingness to tolerate interdependence among business units.

1 points

QUESTION 6

  1. Joshua is an electrician who is known for solving complex electrical issues consistently in households, automobiles, small commercial centers, and so on. He is punctual, and customers can always reach him anytime of the day. Based on these characteristics, which of the following determinants of service quality is Joshua exhibiting?

1 points

QUESTION 7

  1. The national government of Turnbury regulates the amount of earned and invested funds that can be withdrawn from it. It only permits government bodies to engage in currency dealings. It also places limits on the percentage of investments that can be made by foreign companies. These rules and regulations are attributed to which of the following?

1 points

QUESTION 8

  1. As opposed to clients, customers:

1 points

QUESTION 9

  1. _____ occurs when a company produces a product outside of its final destination and ships it there for sale.

1 points

QUESTION 10

  1. Which of the following is a valuable suggestion for service marketers?

1 points

QUESTION 11

  1. Fiona uses her credit card to purchase groceries at the local supermarket. It can be said that every time she swipes her card at the supermarket with every purchase, she is availing a service that is produced by the manufacturer for her consumption. In this scenario, every instance of the card being used helps overcome the problem of _____.

1 points

QUESTION 12

  1. _____ is defined as the continual process by which managers actively encourage, stimulate, and support employee commitment to an organization and its customers.

1 points

QUESTION 13

  1. Which of the following is an example of internal marketing conducted by a chain of dog kennels that boards and grooms pets?

1 points

QUESTION 14

  1. Which of the following refers to responsiveness?

1 points

QUESTION 15

  1. Which of the following is an example of assurance as a determinant of service quality?

1 points

QUESTION 16

  1. In the context of entry and growth strategies for global marketing, which of the following is most likely true of strategic alliances?

1 points

QUESTION 17

  1. The availability of employable foreign nationals is a dimension of which internal factor?

1 points

QUESTION 18

  1. Service products that are totally intangible:

1 points

QUESTION 19

  1. Most foreign nations do not include an income question on their census, while others omit such items as marital status or education levels. What problem is a market researcher most likely to encounter here?

1 points

QUESTION 20

  1. With regard to global marketing, which of the following is an example of an offensive goal?

1 points

QUESTION 21

  1. _____ include steep learning curves, worldwide sourcing efficiencies, rising product development costs, and significant differences in host-country costs.

1 points

QUESTION 22

  1. Which of the following explains the reason why the quality of services can vary more than the quality of goods?

1 points

QUESTION 23

  1. After analyzing current trends in the market, Stage Cinemas, a multiplex, increased its number of movie screens to keep up with the increasing demand and population growth. However, due to the superficial nature of its analysis, it failed to focus on the needs, tastes, and preferences of the public. This indicates that the firm had:

1 points

QUESTION 24

  1. In the context of entry and growth strategies for global marketing, which of the following is most likely a disadvantage of licensing?

1 points

QUESTION 25

  1. A physician-patient relationship is categorized as a _____ relationship.

1 points

QUESTION 26

  1. With regard to global marketing research, which of the following is true of using census data for in-depth demographic information?

1 points

QUESTION 27

  1. Which of the following is a difference between customers and clients in the context of relationship marketing?

1 points

QUESTION 28

  1. Which of the following service qualities includes the willingness or readiness of employees or professionals to provide service?

1 points

QUESTION 29

  1. The favorable trade policy of Creasio enables the nation’s firms to engage in extensive foreign trade. The lack of trade barriers enables foreign companies to invest directly in the local market. The maintenance of a proper balance between the exports and the imports of the nation has led to a positive balance of trade. As a result, the global operations of firms in Creasio are strong. The favorable trade policy relates to which of the following external factors?

1 points

QUESTION 30

  1. A Japanese automobile manufacturer, Nuriko, expanded its operations to the United States. The research executives at the company examined the homogenous market needs of its customers and released sedans and SUVs, both of which achieved immediate success in the U.S. market. The automobile manufacturer’s triumph can be attributed to _____.

1 points

QUESTION 31

  1. In a client relationship, _____.

1 points

QUESTION 32

  1. Which of the following is typically true of service industries that are not subject to obsolescence?

1 points

QUESTION 33

  1. The board of directors of Synergie Incorporation discussed a few goals for the new fiscal year. The chief goals included maximizing total sales revenue and improving the overall market position of the firm. These goals are categorized as:

1 points

QUESTION 34

  1. With regard to global marketing, one of the offensive goals a firm seeks to achieve is to:

1 points

QUESTION 35

  1. In the context of marketing, services differ from goods in that services:

1 points

QUESTION 36

  1. In the context of entry and growth strategies for global marketing, which of the following is most likely an advantage of direct ownership?

1 points

QUESTION 37

  1. _____ can be used as a strategy for bypassing restrictions on advertising enforced by some foreign governments.

1 points

QUESTION 38

  1. Autumn Wines Inc., a successful French wine company, has turned the wide availability of high-quality grapes in France into a competitive advantage. Which of the following factors of Porter’s model has been exemplified in this scenario?  

    Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
    Use Discount Code “Newclient” for a 15% Discount!

    NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.


    The post marketing management quiz 2 appeared first on Custom Nursing Help.

    "Is this qustion part of your assignmentt? We will write the assignment for you. click order now and get up to 40% Discount"